Marketing Council Skill Security Audit

8788- **If a deep-research skill is installed** (e.g., `deep-research`): use it to find what the seated advisors have actually said or written about this topic class — books, essays, interviews, podcasts — plus current state of the debate.89- **If a video-analysis skill is installed** (e.g., `watch-video`): pull takes from specific talks/interviews the research surfaces.90- **If a recency skill is installed** (e.g., `last30days`): check for recent takes when the topic is fast-moving.91- **Otherwise**: use built-in web search for `[advisor name] + [topic]` per seated advisor, preferring primary sources (their own books, blogs, newsletters, talks) over roundup articles.92

23Copy this structure to add an advisor to the bench. Save custom advisors to `.agents/advisors/<kebab-name>.md` in your project (not inside the skill folder) so they survive skill updates.45Two kinds of custom advisors, two grounding standards:67- **Public figures** (a famous marketer not on the bench): every framework and position must trace to something they published or said — research before writing, cite sources, follow the same grounding rules as the built-in dossiers.8- **Private advisors** (your former boss, your best customer, your CFO): the *user* supplies the positions and heuristics. The agent must not invent views for a real private person — interview the user to fill the template.9

3233## Best for / blind spots3435**Best for:** [problem types their lens genuinely illuminates]36**Blind spots:** [documented criticisms or acknowledged limits — this is37what makes their dissent honest rather than decorative]3839## Voice notes4041[2-3 sentences: sentence rhythm, favorite metaphors, tone, tics. Enough42to write in their register without fabricating quotes.]43

35**Best for:** [problem types their lens genuinely illuminates]36**Blind spots:** [documented criticisms or acknowledged limits — this is37what makes their dissent honest rather than decorative]3839## Voice notes4041[2-3 sentences: sentence rhythm, favorite metaphors, tone, tics. Enough42to write in their register without fabricating quotes.]43

67- **Public figures** (a famous marketer not on the bench): every framework and position must trace to something they published or said — research before writing, cite sources, follow the same grounding rules as the built-in dossiers.8- **Private advisors** (your former boss, your best customer, your CFO): the *user* supplies the positions and heuristics. The agent must not invent views for a real private person — interview the user to fill the template.9

141142Users can extend the bench ("add my own advisor"). Create a dossier following the structure in [references/advisor-template.md](references/advisor-template.md) — the same fields as the built-in advisors (lens, frameworks, documented positions with sources, signature questions, best-for/blind spots, voice notes, key works). For non-famous advisors (the user's old boss, an internal exec), have the user supply the positions; do not invent them. Save to `.agents/advisors/<name>.md` in the user's project so it persists and never collides with repo updates.143

5051**Seating a custom advisor:** mention them by name when convening ("seat my advisor Maria on this council"). The agent loads the file from `.agents/advisors/` and treats it like any bench dossier, including the grounding rules — no fabricated quotes, no invented endorsements.52

90- **If a recency skill is installed** (e.g., `last30days`): check for recent takes when the topic is fast-moving.91- **Otherwise**: use built-in web search for `[advisor name] + [topic]` per seated advisor, preferring primary sources (their own books, blogs, newsletters, talks) over roundup articles.92

9293Fold findings into the takes with citations ("In a 2023 interview on X, Dunford argued…"). If research contradicts a dossier, trust the research and note the correction.94

97- **Label the session as simulation** once, at the top: a line like *"Simulated council — each take is built from the advisor's published frameworks and positions, not their actual review."*98- **No fabricated quotes.** Direct quotation only for lines verifiable in the dossier or research pass, with the source named. Otherwise paraphrase: "Hopkins's position in *Scientific Advertising* is…"99- **No invented endorsements or condemnations.** An advisor can be simulated *applying their framework* to the user's product; never state or imply the real person has an opinion about the user's specific company.100- **Living advisors get extra care.** Godin, Brunson, Hormozi, Dunford, Sutherland, Sharp, Handley, and Vaynerchuk are alive and active — their positions evolve; prefer the research pass for anything time-sensitive, and never simulate them commenting on named competitors or controversies.

9697- **Label the session as simulation** once, at the top: a line like *"Simulated council — each take is built from the advisor's published frameworks and positions, not their actual review."*98- **No fabricated quotes.** Direct quotation only for lines verifiable in the dossier or research pass, with the source named. Otherwise paraphrase: "Hopkins's position in *Scientific Advertising* is…"99- **No invented endorsements or condemnations.** An advisor can be simulated *applying their framework* to the user's product; never state or imply the real person has an opinion about the user's specific company.100- **Living advisors get extra care.** Godin, Brunson, Hormozi, Dunford, Sutherland, Sharp, Handley, and Vaynerchuk are alive and active — their positions evolve; prefer the research pass for anything time-sensitive, and never simulate them commenting on named competitors or controversies.101- **Disagree in substance, not caricature.** Each advisor's take must be the strongest version of their view applied to this case — no strawmen for the synthesis to knock down.

34**Best for:** Offer construction, pricing, unit-economics discipline, lead gen for high-LTV services/info/SaaS, breaking analysis paralysis with volume quotas.35**Blind spots (documented):** Critics document engineered scarcity/FOMO in his own launches (e.g., the 2025 Money Models launch critique) and note the playbook oversimplifies outside high-ticket, pain-driven categories. Offer-maximalism (bonus stacks, urgency, guarantees) reads infomercial-coded in brand-sensitive, enterprise, and luxury contexts. Little on long-horizon brand, creative craft, or buyers not in acute pain. *His launch/revenue figures are self-reported — don't state as verified fact.*36

34**Best for:** Offer-market fit before copy polish, audience/list selection, direct-response email and mail, injecting urgency and personality into sterile copy, ruthless founder prioritization.35**Blind spots:** No framework for brand, product, retention, or reputation. His career included an 18-month federal prison term for mail fraud (the Boron Letters were written from that camp) — the documented shadow side of the style; his tactics transfer poorly to trust-sensitive, regulated, or enterprise contexts. *Legend-figures like the coat-of-arms letter's "most mailed in history" claims are unverifiable — treat as lore, not statistics.*36

1112**This is persona simulation, not the real people.** Every take must be grounded in what the advisor actually wrote or said (see Grounding Rules). Label the output as simulation.13

78   - Apply their frameworks to the specifics (their dossier lists them) — not generic advice with a name attached79   - State their recommendation with the conviction they'd actually have80   - Written in their voice per the dossier's voice notes, without fabricated quotes814. **The disagreement map** — the most valuable section. Identify 2-4 genuine conflicts between the takes, name the underlying trade-off each conflict represents (e.g., "Sharp vs. Godin here is really reach vs. resonance — which constraint binds *this* business?"), and say what evidence would settle each.

80   - Written in their voice per the dossier's voice notes, without fabricated quotes814. **The disagreement map** — the most valuable section. Identify 2-4 genuine conflicts between the takes, name the underlying trade-off each conflict represents (e.g., "Sharp vs. Godin here is really reach vs. resonance — which constraint binds *this* business?"), and say what evidence would settle each.825. **Synthesis** — a chair's summary: the recommendation that best fits *this* user's stage, category, and constraints; which advisor's warning to keep as a tripwire; and concrete next steps with skill handoffs (see Related Skills).83