When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing
技术措施明确建议设备指纹和 IP 地址监控，但没有同时说明告知、同意、用途限制、保存期限、访问控制或删除方式。
实施后可能持续识别和关联被推荐用户的设备及网络位置，增加隐私、合规和数据泄露风险；误判也可能阻止合法奖励。
该文件把设备指纹和 IP 地址监控列为实际反欺诈措施；启用时会处理可用于识别或关联用户及设备的数据。所示内容没有配套说明告知、法律依据、保存期限、访问权限或删除机制。用户可要求作者说明这些控制，并在确认前限制相关采集。
### Prevention Measures**Technical:**- Email verification required- Device fingerprinting- IP address monitoring- Delayed reward payout (after activation)- Minimum activity threshold公式只从 LTV 乘毛利率中扣除目标 CAC，未计入服务成本、奖励管理费用、欺诈和退款、税费或期望利润，却将结果称为“最高奖励”。示例因此得出 640 美元上限。
如果直接用于定价或预算，推荐计划可能过度奖励、延长回本期，甚至让新增客户无利可图。
该公式确实把“LTV×毛利率”扣除目标 CAC 后的全部余额称为最高奖励，示例得到 640 美元。它没有在公式中扣除工具、管理、退款、欺诈、税费或目标利润；而同一文件稍后承认项目成本还包括工具和管理时间。若直接据此定预算，可能高估可承受奖励。用户应要求完整成本模型和敏感性测试。
## Incentive Sizing Framework**Calculate your maximum incentive:**```Max Referral Reward = (Customer LTV × Gross Margin) - Target CAC```**Example:**- LTV: $1,200- Gross margin: 70%- Target CAC: $200- Max reward: ($1,200 × 0.70) - $200 = $640### Calculating Referral Program ROI```Referral Program ROI = (Revenue from referred customers - Program costs) / Program costsProgram costs = Rewards paid + Tool costs + Management time```Skill 给出推荐客户 LTV、流失率、再推荐率以及参与率的精确区间，却没有注明数据来源、行业、样本、时间或统计口径。
用户可能把这些数字当作可靠基准来预测收入、批准奖励预算或误判项目表现，导致不适合自身业务的商业决策。
Skill 将若干精确区间直接标为“典型发现”，并把推荐参与率标为“Good/Great/Exceptional”，但可见材料没有给出来源、行业、样本、时期或指标口径。用户若用这些数字设目标或作投资判断，可能得到不适合自身业务的基准；应要求出处并以自身队列数据验证。
### Typical Findings- Referred customers have 16-25% higher LTV- Referred customers have 18-37% lower churn- Referred customers refer others at 2-3x rateBenchmarks:- Good: 10-25% of customers refer- Great: 25-50%- Exceptional: 50%+**Referral rate:**```Referral Rate = (Customers who refer) / (Total customers)```Benchmarks:- Good: 10-25% of customers refer- Great: 25-50%- Exceptional: 50%+该 Skill 的主要行为是先读取本地产品营销背景，再询问项目类型、LTV、CAC、现状和预算，用这些信息提出推荐或联盟计划。读取范围包括三个约定名称的营销上下文文件，可能涉及非公开商业数据。
**Check for product marketing context first:**If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.Gather this context (ask if not provided):### 1. Program Type- Customer referral program, affiliate program, or both?- B2B or B2C?- What's the average customer LTV?- What's your current CAC from other channels?### 4. Resources- Tools/platforms you use or consider?- Budget for referral incentives?它提供的是营销设计建议和操作清单，包括分享机制、奖励、跟踪归因、网站及应用内推广和提醒邮件。所示内容是建议或模板；提供的文件中没有展示自动发送邮件、修改网站或调用支付平台的实现代码。
## Launch Checklist### Before Launch- [ ] Define program goals and success metrics- [ ] Design incentive structure- [ ] Build or configure referral tool- [ ] Create referral landing page- [ ] Set up tracking and attribution- [ ] Define fraud prevention rules- [ ] Create terms and conditions- [ ] Test complete referral flow### Launch- [ ] Announce to existing customers- [ ] Add in-app referral prompts- [ ] Update website with program details- [ ] Brief support team### Post-Launch (First 30 Days)- [ ] Review conversion funnel- [ ] Identify top referrers- [ ] Gather feedback- [ ] Fix friction points- [ ] Send reminder emails to non-referrers### Referral Program Launch```Subject: You can now earn [reward] for sharing [Product]We just launched our referral program!Share [Product] with friends and earn [reward] for each signup.They get [their reward] too.[Unique referral link]1. Share your link2. Friend signs up3. You both get [reward]```该 Skill 也建议把产品品牌放入客户面向外部的内容，例如署名徽章、嵌入链接和难以移除的水印；免费用户的输出由此成为产品广告。
### 1. "Powered By" BadgesA small attributed badge on user-facing output ("Powered by [Product]"). Every page/form/widget a customer ships becomes an ad. Often free-tier only (paid tier removes it).### 4. Embed OptionsLet users embed their content elsewhere; the embed carries your brand and a link back.- **Notion, Figma, Loom** — embedded docs, designs, and videos spread the product to every viewer on every host site.### 5. Watermarks / Mandatory BadgesLike "Powered By" but harder to remove — baked into the output itself.- **OpusClips** watermark on generated clips.- **"Made in Webflow"** badge on free-plan sites.Free tier carries the mark; paid tier removes it. The free users become the distribution.下方列出本次涉及的原文范围；纳入检查不代表已查清所有问题。
SKILL.md已纳入全文references/affiliate-programs.md已纳入全文references/program-examples.md已纳入全文references/viral-mechanisms.md已纳入全文evals/evals.json已纳入全文这份报告只针对上方版本。我们看了拿到的代码和说明文件，没有实际运行 Skill，也没有检查它另外安装的软件包。因此，这不是“保证安全”的承诺；换了版本或使用环境，结果也可能不同。
SKILL.md工作说明evals/evals.json配套文件references/affiliate-programs.md配套文件references/program-examples.md配套文件references/viral-mechanisms.md配套文件