Public Relations Skill 安全审计

156157```bash158SINCE=$(($(date +%s) - 86400))159curl -s "https://hn.algolia.com/api/v1/search_by_date?query=QUERY&tags=story&numericFilters=created_at_i>${SINCE}" \160  | jq '.hits[] | {title, url, points, num_comments, created_at, hn_url: ("https://news.ycombinator.com/item?id="+.objectID)}'161```162

164165```bash166curl -s -A "newsjack/1.0" \167  "https://www.reddit.com/r/SUBREDDIT/top.json?t=day&limit=15" \168  | jq '.data.children[].data | {title, url, score, num_comments, created_utc}'169```170

9192- [ ] Does this journalist cover this beat? (Check their last 5 articles.)93- [ ] Is there a clear news hook — something that just happened or is about to?94- [ ] Could this journalist write a complete story from this email alone? (Data, quotes, customer name, contact.)95- [ ] Is the subject line specific enough to predict the article's headline?96- [ ] Is the pitch under 150 words?97- [ ] Did you avoid the words "revolutionary," "game-changing," "disruptive," and "synergy"?98- [ ] Is the ask clear? (Interview? Embargo? Exclusive? Quote?)99

8384We [analyzed N / surveyed N / tracked N] and found:85• [Stat 1 with surprise factor]86• [Stat 2]87• [Stat 3]8889The most interesting pattern: [one-sentence insight].9091Full data + methodology here: [link to one-pager, not your homepage]9293Happy to share the raw dataset, jump on a call, or connect you with94[customer who's relevant].95

7677[Specific credential — 1 sentence. "Built X for 5 years" / "Led marketing at Y" / "Have analyzed N companies in space"]7879The most important thing about [topic]: [your actual point in 2 sentences].8081[A specific example, story, or data point — this is what gets quoted.]8283[If applicable: a contrarian or surprising angle that differentiates from typical answers.]8485Happy to expand on any of this, share data, or be quoted directly.8687Feel free to use this attribution:88[Your name], [your title], [your company]8990Contact for follow-up: [email + phone]91```

9091Full data + methodology here: [link to one-pager, not your homepage]9293Happy to share the raw dataset, jump on a call, or connect you with94[customer who's relevant].95

157158Customer details:159• Name: [name, title, company]160• Available: [windows]161• Willing to share: [data points / screenshots / metrics]162163Happy to coordinate the intro.164

318319```bash320# Most journalists' emails follow patterns:321# firstname@outlet.com322# firstname.lastname@outlet.com323# flastname@outlet.com324# Use Hunter.io, RocketReach, or just guess and bounce-check325```326

346347### Maintaining the media list348349Store in `.agents/media-list.md` (or `.csv` if you prefer). Update monthly — journalists move jobs constantly.350351```markdown352## Tier 1 (top 20)353| Name | Outlet | Beat | Last contact | Last coverage | Email | Score |354|------|--------|------|--------------|---------------|-------|-------|355| ...  | ...    | ...  | 2026-05-15   | none yet      | ...   | 9/10  |356```

328329Use `dev-browser` (persistent session, no rate limits) to:330- Open the journalist's outlet author page → scrape last 5 article headlines + dates331- Open their X/Twitter profile → note recent topics332- Open their LinkedIn → confirm current role333

170171### Journalist research (browser-driven)172173For finding *which* journalists are covering the story right now:174- **dev-browser** → Google News search for the story → click through to articles → note the bylines175- Then go to those journalists' X / LinkedIn / Muck Rack profile to confirm beat and recent coverage176

2021Work through sources in this order; each is a fallback for the last:22231. **RSS feed first.** The richest source: full episode descriptions, chapter markers, guest links, dates. Find the feed link on the podcast site (Buzzsprout, Transistor, etc. all expose one). Large-feed fetches may truncate — check whether the oldest episodes you need actually made it.242. **The podcast website's episode list** for anything the feed missed. These pages often lazy-load older episodes via JavaScript; if pagination returns nothing, note the gap and move on rather than burning time.253. **Apple Podcasts show page** — reliably renders the latest ~8 episodes with full descriptions.264. **Web search** for stray episodes, the hosts, and the show's reputation.2728Don't fetch every episode page. Descriptions plus chapter lists are almost always enough; only pull a full transcript when a specific episode is central (e.g., a debate the guest should have a position on). Check for published transcript links in the feed.29

172173For finding *which* journalists are covering the story right now:174- **dev-browser** → Google News search for the story → click through to articles → note the bylines175- Then go to those journalists' X / LinkedIn / Muck Rack profile to confirm beat and recent coverage176

126127## Speed: The Only Thing That Matters128129Newsjacking decays fast. Approximate windows:130131| Story type | Effective window |132|-----------|------------------|133| Breaking tech news | 4–12 hours |134| Major regulation / policy | 24–48 hours |135| Industry report / data drop | 24–72 hours |136| Conference announcement | Same day |137| Acquisition / funding news | 12–24 hours |138139**Implication:** if you can't draft and send within the window, don't bother. Set up the loop so detection → pitch takes <2 hours.140

211212Every newsjack pitch is stronger if the journalist can find evidence you've been thinking about this publicly. Before pitching:2132141. Publish a short post (blog, LinkedIn, X thread) with your take2152. Reference it in the pitch ("more thinking here: [link]")2163. This signals you're not opportunistic — you're an actual voice in the space

3435A repeatable workflow Claude can run on demand or daily.36371. **Detect** — surface trending stories in your category (see [Sources & Tooling](#sources--tooling))382. **Score** — apply the [newsworthiness rubric](#newsworthiness-scoring-rubric); drop anything below threshold393. **Angle** — generate 2–3 angles per story using the [angle library](#story-angle-library)404. **Validate** — sanity-check: do you actually have the expertise/data to back this angle?415. **Pitch** — draft a tight pitch to 3–5 journalists who cover this beat (see [journalist-pitching.md](journalist-pitching.md))426. **Post** — also publish on your blog, LinkedIn, X — it builds the trail journalists check before quoting you43

138139**Implication:** if you can't draft and send within the window, don't bother. Set up the loop so detection → pitch takes <2 hours.140

122123### "Help me newsjack [trending story]"124Go to [newsjacking.md](references/newsjacking.md), run the scoring rubric, draft 2–3 angles, pick the best, draft the pitch.125