Pricing Skill 安全审计

34| 9 | **Per-tier depth in text** | Each plan's inclusions, limits, and quotas stated in words | Differences shown only as checkmark columns in an image; limits unnamed |35| 10 | **Structured data & extractability** | `Product`/`Offer` schema markup, clean semantic HTML, AI search/agent bots allowed to crawl (`llms.txt` is a nice-to-have, not yet a standard) | No schema; pricing behind auth/interaction; AI *search* bots blocked in robots.txt |3637Dimensions 7 and 10 hand off to **`schema`** (Product/Offer JSON-LD) and **`ai-seo`** (extractability, AI-bot access, `llms.txt`) for implementation.38

78- **JS-only render / auth wall** — if the price only appears after interaction or login, most fetchers won't see it (only JS-rendering agents might).79- **Blocked AI *search* bots** — the crawlers that feed AI *answers* are the search agents, not the training crawlers: OpenAI's `OAI-SearchBot`, Anthropic's `Claude-SearchBot` / `Claude-User`, Perplexity's `PerplexityBot`. Blocking `GPTBot` only opts out of model *training*, not ChatGPT Search — so check which bots your robots.txt actually blocks. (Bot access is `ai-seo`'s domain — hand it off there.)80

40411. **Load context** — read `.agents/product-marketing.md` (ICP, positioning) so "clarity" is judged against the *right* buyer.422. **Fetch the page as an agent would** — get the rendered text/HTML, not a screenshot. Note immediately whether prices appear in the text (that's dimension 7).433. **Run the paste test** — ask an LLM for the plans and prices from the URL; record what it gets wrong or misses.444. **Score all 10 dimensions** Pass/Partial/Gap with a one-line reason each.

40411. **Load context** — read `.agents/product-marketing.md` (ICP, positioning) so "clarity" is judged against the *right* buyer.422. **Fetch the page as an agent would** — get the rendered text/HTML, not a screenshot. Note immediately whether prices appear in the text (that's dimension 7).

5960## The Low-Price Retention Counterpoint6162Charging too little is not the safe choice. **Low prices hurt retention** (Patrick Campbell / ProfitWell data, echoed by operators like Josh Pigford of SpyFu and Tyler Tringas): under-priced customers churn *more*, not less, because a low price signals low value and attracts the least-committed, most price-sensitive buyers.6364Related: the **discount-asker signal** — customers who negotiate for a discount tend to churn at roughly **2x** the rate of full-price customers. Discounting to close a deal often buys a customer who leaves anyway.6566**Implication:** when in doubt, price higher. It's easier to grandfather a price down than to claw one up, and a higher price selects for better-fit, longer-retained customers.67

2072081. **Test on new customers first.** Raise the price only for *new* signups and watch conversion. New customers have no anchor and no relationship at stake, so they give you a clean read on whether the market accepts the number — before you touch a single existing account.2092. **Don't reflexively grandfather forever.** Grandfathering feels kind, but it can leave enormous money on the table. Run the math: a customer paying **$50/mo** who *should* be at **$250/mo** is a **$2,400/yr** gap — and $200/mo you're subsidizing indefinitely across your whole base. Grandfather as a *transition* (a grace period), not a permanent exemption.2103. **Roll out small, then gradually.** Move **5–10%** of existing customers to the new price first. Watch churn and support volume for a cycle, then expand in staggered waves. A staggered rollout contains the blast radius and gives you an off-ramp if churn spikes.2114. **Communicate the *why*, months ahead, with a generous offer.** Tell customers why the price is changing (usually: more value shipped) well in advance. Soften it: lock-in-the-old-price-if-you-upgrade-to-annual-now, an extended grace window, or a one-time credit. Advance notice + a generous option converts a resentment moment into a loyalty one.

212213Expect — and accept — some churn. The customers most likely to leave over a justified increase are usually your least-profitable, highest-support, most price-sensitive accounts.214

6566**Implication:** when in doubt, price higher. It's easier to grandfather a price down than to claw one up, and a higher price selects for better-fit, longer-retained customers.67